Archives / 24 post/s found

Content Marketing: Plan Your Topics

by Kristen Burgess
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The next thing in your plan is to decide what topics that you will discuss on your blog.  There are a number of ways to do this as well.  You could just spend a few hours just dumping ideas out of your brain.  If you’re like me it’s going to take more than a day, and probably several.  I know, for example that I’m fresher in the morning than I am at any other time of the day.  So that’s the best time for me to be creative.  If I’m going to do a brain dump, then the first thing […]

Choosing an Outpost Platform for Your Content

by Kristen Burgess
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Which platform, or outpost, aside from your blog should you choose? That really depends on the medium you plan to use on your blog. If the content on your blog will be primarily text, choose a text based platform, like an article directory. If your content will be video primarily, then choose a video source. YouTube is the second largest search engine on the internet. Same thing is true for audio. If you plan to make recordings, choose another platform where you can do that. If you publish a podcast on your blog, it can push out to several major […]

How to Implement Your Content Marketing Strategy

by Kristen Burgess
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Now that we’ve looked at the structure of your content marketing strategy, we need to think about how to implement it. There’s more to it than just creating a bunch of content and spreading it all over the web and having it all directed to your blog.  You have to create a schedule, but you have to plan it before you can implement it. How do you create a schedule? Let me say first of all that this is really not about time. I know that sounds a bit strange.  What I mean is that, it’s not about the amount […]

Your Content’s Theme

by Kristen Burgess
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The next thing that we have to think about is the theme of your content.  The best way that I can think of to help you see how important this is, is to show you how some people do this successfully and how others don’t.  A good place to see this in action is found on ezinearticles.com. Now it really doesn’t matter which category you choose.  But since this training is about blogging, then you might want to look there… Go to the category called internet and online businesses.  Scroll down to blogging and click on it.  Over on the […]

Why EVERY Piece of Content Needs to be the Best

by Kristen Burgess
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So the next question has to be, how do you do that? It starts when you begin a relationship with them.  I’ve already mentioned in another training the need to create relationships with your visitors once they come to your blog.  But actually that relationship starts before they get to it.  It starts when they encounter your content for the first time.  It starts when they read the very first article or post, listen to that first audio.  It starts then because it’s their first opportunity to meet you. Think about it like this.  The only way the prospects will […]

Why Your Blog Should Be Your Home Base

by Kristen Burgess
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Let me give you an example. Suppose that you want to discuss a really controversial topic.  Each platform has its own “guidelines,” as they call them – they really amount to a list of rules.  They tell you what you can write about, and what you can’t.  They tell you how long, or how short your posts can be.  They tell you what you can put in your resource box too.  And many, if not most, have absolutely no place at all for people to interact with you. In other words, there’s no place for comments. When you have your […]

Building Your Content Strategy Around Your Funnel

by Kristen Burgess
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Let’s recap.  We’re looking at how to create a marketing strategy that is centered around your blog.  The reason that we’re doing that is so that you can attract targeted prospects to your site.  You want them to do that so that they will join your list and buy your products so that they can solve their problems.  In order for that to happen, they have to believe that you’re an expert.  The only way that will happen is if you create a lot of high quality information and put it in a place where they are looking for solutions.  […]

Why Your Content Must Be High Quality

by Kristen Burgess
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What separates the content of the established experts from the experts who are just starting out?  Well, volume is one. But so is quality.  The two are equally important.  Established experts have a lot more content online that those who are just starting out, but they also have something that is meaningful to say.  You can create the volume simply by doing a little bit every day, and over time you’ll build up more and more.  But each time you do it, it has to be your absolute very best. On one article directory I’ve seen authors rearrange the same […]

What Do Experts Do?

by Kristen Burgess
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What do experts do?  In the minds of your prospects there’s something that separates experts from amateurs. It comes from demonstrating, that is showing, their expertise.  If you want to separate yourself as an expert from all the other people that are out there, the amateurs, and even the other experts, you do that by showing that you’re an expert.  If you’re a new doctor, you practice medicine. If you’re a new schoolteacher, you teach.  If you’ve just qualified as a pilot, you fly.  The only difference between someone who’s just starting out, and someone else who’s been doing it […]

What’s the Real Purpose of Content Marketing?

by Kristen Burgess
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What do I mean by a content marketing strategy? First, you have to know the goal.  What’s the goal?  The goal is to attract targeted prospects to you.  The popular internet jargon for this is to drive traffic.  But driving traffic reminds me of the old westerns that I used to watch as a kid.  There would be 1000 head of cattle on the plains, and the cowboys would ride up on all sides, and force them through a tiny little opening into a pen somewhere.  And I don’t think that image is too far off the mark, do you?  […]