Archives / 43 post/s found

How Much Information Should Your Lead Magnet Include?

by Kristen Burgess
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Sometimes people ask me “How much information should I give away in a free download?” My response is, as much as you want to. You don’t need to hold anything back in the free download. Here’s the thing, if you only know 45 minutes’ worth of information in your niche, you probably haven’t earned the right to teach people at a higher level, or to have a coaching program. If you have a 20-hour training program that goes into great depth, you’re still limited by only sharing 45 minutes of all of that information in your free download. So you […]

How to Make an Emotional Connection Through Your Marketing

by Kristen Burgess
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Today I’m going to dig into the importance of emotional connection all the way through your marketing process. Why is emotional connection important through your marketing process? And what is emotional connection? Humans are emotional creatures. We interact with other humans in a community environment and in an emotional fashion. We are most persuaded by elements that have an emotional component to it. It’s easy to forget that humans are actually people, especially when we study marketing, and when we’re inundated with marketing, and when we’re inundated with these ideas of conversion rate tests and split testing and persuading individuals. […]

Right and Wrong Ways to Engage Your Prospects

by Kristen Burgess
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Let’s say someone views a landing page, then our opt-in page (if it’s different than their initial landing page), and then they view the thank-you page immediately after. They view an immediate offer. And then they read 10 emails over the next 10 days. They read 3 different offers from you. They read various content emails. They read various sales emails. They may listen to you or watch you on a video. They may listen to an audio. The theme, the content, the topic, and the emotional tone, all the way through all of those elements needs to remain the […]

How to Move Beyond Generic Keywords and Reach a Targeted Audience

by Kristen Burgess
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Yes, you may be able to generate a thousand visitors a month by targeting generic keywords. You generate fifty subscribers from those individuals, and get 1 sale. Or, you can be extremely targeted, get 50 visitors, 30 subscribers, and 12 sales. That may be a bit of an exaggeration on the sales side, and it may be a bit of an exaggeration on the scarcity of buyers in the generic side. You’re probably somewhere in between, in terms of how effective you’re going to be if you simply focus on the problems that people are having. How does this tie […]

Content Marketing: Plan Your Topics

by Kristen Burgess
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The next thing in your plan is to decide what topics that you will discuss on your blog.  There are a number of ways to do this as well.  You could just spend a few hours just dumping ideas out of your brain.  If you’re like me it’s going to take more than a day, and probably several.  I know, for example that I’m fresher in the morning than I am at any other time of the day.  So that’s the best time for me to be creative.  If I’m going to do a brain dump, then the first thing […]

Choosing an Outpost Platform for Your Content

by Kristen Burgess
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Which platform, or outpost, aside from your blog should you choose? That really depends on the medium you plan to use on your blog. If the content on your blog will be primarily text, choose a text based platform, like an article directory. If your content will be video primarily, then choose a video source. YouTube is the second largest search engine on the internet. Same thing is true for audio. If you plan to make recordings, choose another platform where you can do that. If you publish a podcast on your blog, it can push out to several major […]

How to Implement Your Content Marketing Strategy

by Kristen Burgess
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Now that we’ve looked at the structure of your content marketing strategy, we need to think about how to implement it. There’s more to it than just creating a bunch of content and spreading it all over the web and having it all directed to your blog.  You have to create a schedule, but you have to plan it before you can implement it. How do you create a schedule? Let me say first of all that this is really not about time. I know that sounds a bit strange.  What I mean is that, it’s not about the amount […]

Your Content’s Theme

by Kristen Burgess
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The next thing that we have to think about is the theme of your content.  The best way that I can think of to help you see how important this is, is to show you how some people do this successfully and how others don’t.  A good place to see this in action is found on ezinearticles.com. Now it really doesn’t matter which category you choose.  But since this training is about blogging, then you might want to look there… Go to the category called internet and online businesses.  Scroll down to blogging and click on it.  Over on the […]

Why EVERY Piece of Content Needs to be the Best

by Kristen Burgess
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So the next question has to be, how do you do that? It starts when you begin a relationship with them.  I’ve already mentioned in another training the need to create relationships with your visitors once they come to your blog.  But actually that relationship starts before they get to it.  It starts when they encounter your content for the first time.  It starts when they read the very first article or post, listen to that first audio.  It starts then because it’s their first opportunity to meet you. Think about it like this.  The only way the prospects will […]

Why Your Blog Should Be Your Home Base

by Kristen Burgess
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Let me give you an example. Suppose that you want to discuss a really controversial topic.  Each platform has its own “guidelines,” as they call them – they really amount to a list of rules.  They tell you what you can write about, and what you can’t.  They tell you how long, or how short your posts can be.  They tell you what you can put in your resource box too.  And many, if not most, have absolutely no place at all for people to interact with you. In other words, there’s no place for comments. When you have your […]