Archives / 22 post/s found

Take Your Prospects from Pain to Solution

by Kristen Burgess
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Today I’m going to teach you how to bridge the gap between the pain of your prospects and the solution that you offer. Let’s just start with a marketing premise.  What’s our marketing premise? We’re in business to help people with something.  We’re in business to help people with whatever their challenges are… …whatever their problems are.  Especially if we’re in the information business, we’re in the information business for the purpose of being able to solve people’s problems and solve people’s challenges. But what does that really mean? It means that someone needs to have a problem if they’re […]

How to Make an Emotional Connection Through Your Marketing

by Kristen Burgess
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Today I’m going to dig into the importance of emotional connection all the way through your marketing process. Why is emotional connection important through your marketing process? And what is emotional connection? Humans are emotional creatures. We interact with other humans in a community environment and in an emotional fashion. We are most persuaded by elements that have an emotional component to it. It’s easy to forget that humans are actually people, especially when we study marketing, and when we’re inundated with marketing, and when we’re inundated with these ideas of conversion rate tests and split testing and persuading individuals. […]

Right and Wrong Ways to Engage Your Prospects

by Kristen Burgess
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Let’s say someone views a landing page, then our opt-in page (if it’s different than their initial landing page), and then they view the thank-you page immediately after. They view an immediate offer. And then they read 10 emails over the next 10 days. They read 3 different offers from you. They read various content emails. They read various sales emails. They may listen to you or watch you on a video. They may listen to an audio. The theme, the content, the topic, and the emotional tone, all the way through all of those elements needs to remain the […]

Marketing to Today’s Internet-Savvy Consumers

by Kristen Burgess
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In today’s world we have what I call advanced level searchers online.  People know what they’re looking for, and they’re typing in exactly what they’re looking for because they know that the search engines will give them the best results if they type in exactly what they’re searching for.  So if someone types into the search engine “how to cleanse”, or “foods for cleansing” and then they come onto your free report that says “The 7 Foods for Cleansing” we can confidently make the assumption that this person is interested in the topic of cleansing. There may be some crossover […]

Copywriting Case Study: Hitting Pain Points

by Kristen Burgess
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Let’s switch to the swimming topic. Here are some example questions to ask: Are you and adult, and you’re tired of not being able to swim. You’re tired of going to the beach and being afraid to drown? Does it scare you? Would you really like to be able to go to the beach and your friends go in the water and they swim, and you have to sit on the beach and just sit there and look at them because you’re scared to death that you’re going to drown? That’s in your sales page. Then, there’s a solution: Do […]

How to Promote Your Funnel

by Kristen Burgess
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Then on top of that we have to lay on sales pages.  There are a number of different ways to do sales pages.  People can either can either learn how to write their own (there’s a number of marketers out there that teach that, I’ve even got a simple training for doing that) or, people can go get a ready-made software that writes it for them.  You just have to plug in specific topics.  It’s a generic sales letter, and you just plug in specific topics and it builds them up. Marlon Sanders sells one at www.pushbuttonletters.com. Or, someone could […]

Reverse Funnel Training

by Kristen Burgess
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In this training, I am going to give you an introduction to the exact price points, and what to include in your reverse funnel. Now, in your case, you don’t have to use these exact price points, so this is just going to be an example. What you’ll be able to do in your business is to take this example and compare it to what you have in your niche. You may think about what your competitors are offering, although that’s not normally the way that I like to think about pricing, because you’re positioning yourself as the only expert […]

Using Social Proof and Closing Your Sales Letter

by Kristen Burgess
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Another thing you can use in your sales letter is social proof.  Social proof could be testimonials, pictures of things that have happened etc.  Until recently, social proof was considered absolutely necessary on your sales letter.  Again for cold traffic, I believe that social proof is helpful. Sometimes if you have a lot of testimonials your sales rates can double or triple.  Sometimes they can go down.  One of the reasons they can go down with testimonials is if the person that’s giving the testimonial is not typical of the person that’s going to buy – then the testimonial can […]

Adding Cost and Guarantees to Your Sales Letter

by Kristen Burgess
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There are a few other things that need to be included such as the cost.  You need to tell them how much it is.  That can range from just a couple of paragraphs, and it really builds value.  Or a one liner that tells them the price. A guarantee can be helpful, generally when you put together a really strong guarantee, you’ll double or triple your sales.  You’ll also increase your refunds about 1% to 2 %.  That’s usually worth it for me, I’ve split tested this. If I find on a particular product that the guarantee doesn’t matter, I’ll […]

Crucial Elements to Include on Your Sales Page

by Kristen Burgess
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Here is a quick rundown of what needs to be in a sales letter.  This is not exhaustive, meaning there may be other things that you might want to include. I will give you an example of a sales letter, when you’re finished taking this in, you can rewrite it and make it your own. Here’s what I like to do at the beginning of the sales letter:  I like to introduce the problem that people have.  Some people may do it the opposite way and start with the solution.  I really like to start with the problem as it […]