Archives / 97 post/s found

Take Your Prospects from Pain to Solution

by Kristen Burgess
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Today I’m going to teach you how to bridge the gap between the pain of your prospects and the solution that you offer. Let’s just start with a marketing premise.  What’s our marketing premise? We’re in business to help people with something.  We’re in business to help people with whatever their challenges are… …whatever their problems are.  Especially if we’re in the information business, we’re in the information business for the purpose of being able to solve people’s problems and solve people’s challenges. But what does that really mean? It means that someone needs to have a problem if they’re […]

How to Use Your Market’s Pain Points to Create Products

by Kristen Burgess
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What are some things that we can do with this useful information? We can use these problems and pain points in our emails. We can use those pain points in our sales letters. We can use those pain points to know what products to create. We even can use those pain points to determine what to put in our initial download! Remember, if you’re starting out from absolute scratch, your initial download is probably not going to address all of those problems. But, once you discover what 20 to 30 of the real problems real people are experiencing in your […]

How Much Information Should Your Lead Magnet Include?

by Kristen Burgess
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Sometimes people ask me “How much information should I give away in a free download?” My response is, as much as you want to. You don’t need to hold anything back in the free download. Here’s the thing, if you only know 45 minutes’ worth of information in your niche, you probably haven’t earned the right to teach people at a higher level, or to have a coaching program. If you have a 20-hour training program that goes into great depth, you’re still limited by only sharing 45 minutes of all of that information in your free download. So you […]

How to Make an Emotional Connection Through Your Marketing

by Kristen Burgess
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Today I’m going to dig into the importance of emotional connection all the way through your marketing process. Why is emotional connection important through your marketing process? And what is emotional connection? Humans are emotional creatures. We interact with other humans in a community environment and in an emotional fashion. We are most persuaded by elements that have an emotional component to it. It’s easy to forget that humans are actually people, especially when we study marketing, and when we’re inundated with marketing, and when we’re inundated with these ideas of conversion rate tests and split testing and persuading individuals. […]

Right and Wrong Ways to Engage Your Prospects

by Kristen Burgess
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Let’s say someone views a landing page, then our opt-in page (if it’s different than their initial landing page), and then they view the thank-you page immediately after. They view an immediate offer. And then they read 10 emails over the next 10 days. They read 3 different offers from you. They read various content emails. They read various sales emails. They may listen to you or watch you on a video. They may listen to an audio. The theme, the content, the topic, and the emotional tone, all the way through all of those elements needs to remain the […]

Marketing to Today’s Internet-Savvy Consumers

by Kristen Burgess
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In today’s world we have what I call advanced level searchers online.  People know what they’re looking for, and they’re typing in exactly what they’re looking for because they know that the search engines will give them the best results if they type in exactly what they’re searching for.  So if someone types into the search engine “how to cleanse”, or “foods for cleansing” and then they come onto your free report that says “The 7 Foods for Cleansing” we can confidently make the assumption that this person is interested in the topic of cleansing. There may be some crossover […]

Copywriting Case Study: Hitting Pain Points

by Kristen Burgess
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Let’s switch to the swimming topic. Here are some example questions to ask: Are you and adult, and you’re tired of not being able to swim. You’re tired of going to the beach and being afraid to drown? Does it scare you? Would you really like to be able to go to the beach and your friends go in the water and they swim, and you have to sit on the beach and just sit there and look at them because you’re scared to death that you’re going to drown? That’s in your sales page. Then, there’s a solution: Do […]

Building Natural Flow Into Your Email Campaign

by Kristen Burgess
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Let’s dig a little bit into the flow getting into the pain, challenges, and problems that your prospects are dealing with and discuss this how it’s going to flow all the way through your campaign. One of the things that I’ve taught you is how you’re going to move individuals from the pain they’re experiencing to the solution that you’re able to offer. Sometimes marketers begin to ask the question “what keywords do I need to do to be able to solve people’s problems?” In my opinion, you don’t need keywords to solve people’s problems! In my opinion, in today’s […]

Is it Bad That People Unsubscribe From Your List?

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Alot of times I get the question or the concern: people are unsubscribing, does that mean I am mailing too much? Or does it mean that they don’t like me? Or they tell me their feelings are hurt that people are unsubscribing, and it makes them want to quit the business. So first off: if you are getting a catalogue email because you bought something but no longer need to buy more somethings like that, and you unsubscribe, is it because you don’t “like” the person anymore? Or is it that you just don’t have a need for what they […]

Take Email Optimization to the Next Level

by Kristen Burgess
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I want to take this one level further. I want you to imagine that you’re doing this.  You’re getting 100 subscribers. Let’s say that you do get to 16 sales per 100 subscribers. These are $100 sales each, and you’re generating $1600 for every 100 subscribers within the 20 days. Would that allow you to start reinvesting some of that money so that a few months from now you’re generating 1k subscribers a month, with no additional outside investment? Seriously, if you start out with 2 sales per 100 then you’re making $200 a month on 100 subscribers.  6 months […]