Archives / 8 post/s found

How to Market a Product That Can Help a Massive Audience

by Kristen Burgess
in
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The question I’m answering here: basically my client’s got a product that will benefit everybody, but obviously if you market to everybody you win nobody.  That’s pretty much across the board with marketing. I’m going to recommend a book for you to read.  Specifically, what I’m getting ready to tell you is just straight out of the pages of this book.  I’m not going to give it to you yet, because I don’t want everybody Googling for the book, I want you to listen.  Once I share with you the answer, then you can read the book and get all […]

Outline of a Simple, Successful Launch Email

by Kristen Burgess
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What about launch e-mails? Here’s what I do, I have a special launch e-mail that I use, and I’m going to tell you what that e-mail looks like. It works really, really well for me. I believe I learned this, I believe Jason Parker taught me to do this, a LONG time ago. And, I tried it once and it worked. By this point I’ve decided my product name and that’s the subject line. Then “Okay, here it is,” or “Okay, I’m ready to share it,” or “Okay, it’s live,” Then there’s a link to whatever it is, hyperlinked with […]

My Personal Upsell Formula

by Kristen Burgess
in
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So, the formula that I use for the upsell. I want to give this to you. Because, I’ll tell you, there’s a lot of upsell formulas out there, some of them work better than mine. First: Why I Don’t Do Video Upsells If you’re doing the whole video thing, that I don’t do. And you say, well, why don’t you? Here’s the thing. If you’re launching once a month, or once every two months, you’ve got a long lead time between each product, you can make fifteen videos for promotion, and you can hire people to do this, and to […]

My 200k Formula

by Kristen Burgess
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Let me share a pricing formula that has made me 200k and counting.  I’m using a low-ticket offer dime sale model that goes up slightly as more people buy. I like to start at seven bucks, sometimes I’ll start at $6.80 and then it goes up a penny, so in half an hour it’s at seven bucks anyway.  But, I don’t like to go much lower than that.  I find that buyers are just as not as well qualified if they only buy it at three or four bucks.  I find that out by seeing what they buy in the […]

A Powerful Product Launch Campaign

by Kristen Burgess
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In this launch campaign you send one to two credibility emails on days one through five. The people who unsubscribe will be the people who don’t want our emails anyway. There’s no reason to worry about them. When someone first comes into your campaign what do you know about them? They really want to learn from you. They’ll read two emails per day. If they’ll not read them, then they’ll probably never buy from you anyway. I find that people who buy from me in the first 10 days are the ones that read several emails for me in a […]

How to Launch Products Multiple Times Without Burning Out your List

by Kristen Burgess
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Product launches bring dependable, regular income into your business – if you do them regularly!  Let’s look at some strategies to launch your products regularly while keeping goodwill with your list: With your first launch some people trusted you enough to buy – let’s say you’re just getting started with your list of 100 subscribers, and you made 2 sales. 10 days later you do another launch and 2 more people trust you enough to buy, so you make 2 more sales. Now you have 96 on your list who did not buy. What do you think you’re going to […]

Tactics to Quickly Take Your Income to the Next Level

by Kristen Burgess
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Do you need to take your online income to the next level? These are real-world tactics I’ve used to write compelling sales letters and boost my own conversion rates. I’ve gotten to the point where I’m able to create a product and I’m able to quickly write a sales letter. Why am I able to so quickly write a sales letter? It’s because I’ve written so many of them and I’ve realized there’s some commonality. The sales letter’s really easy: Ask some questions to find out if people have a need, then tell them I’ve come up with the solution. […]

Essential Next Steps After Your Product Launch

by Kristen Burgess
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You’ve launched your product, congratulations! Now it’s time to add that successful launch sequence to your email campaign – and build upon it. At this point I am very aggressive; I’m going to give them a three or four day break and then I will stagger some engagement emails and then some content for a few more days. You could even take the next week and make it a light week. After this, you can start over with another prelaunch. Again, this is going to depend upon how many products you have. If you have two products, then you may […]