Archives / 12 post/s found

The 3rd Month of Buying Solo Ads

by Kristen Burgess
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The final step here is the 3rd month… The 1st month is research. The 2nd month is you buy your 30 ads (or 5, or 60, whatever your budget is) By the way, if you run three ads your first month, two of them could flop.  All three of them could flop. If that’s your budget, that’s okay.  Just recognize that if all three of them flop, it doesn’t mean that this doesn’t work for you.  That doesn’t mean that everybody in your niche is a liar and a cheat, it just means that the three that you happened to […]

Solo Ad Buys: Track Everything

by Kristen Burgess
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The second thing that I want to give you is this: you should keep track of everything that you do.  I like to use a spreadsheet.  You can just use a basic spreadsheet. Across the top your columns read: Name of Provider Email Address Where Provider Can Be Reached How Much Money Paid How Many Clicks Promised or Estimated? How Many Clicks Actually Received Dollars per click (divide the dollars spent by the number of clicks) Subscribers Received Dollars per subscriber (divide the number of subscribers by the number of clicks) This is not going to be useful information the […]

Buying Ad Drops to Very Large Lists

by Kristen Burgess
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There are two more things I want to share with you to wrap up this training. From time to time you’ll come across some big emailers in your niche.  Maybe somebody that has a 150k subscribers.  And they don’t go by “Johnny” anymore.  They go by the such-and-such mailing corporation.  At first glance you might look at that and think they’re commercial and not a good fit for you. But, if they’re not in the business of selling as many solo ads as possible, they may be a good choice. Maybe they advertise that five times a month they open […]

Determining How Much to Pay

by Kristen Burgess
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Then you’re going to have to agree on a price. That’s another question I get “What’s a fair price?” I’m not going to give you an exact price here. I hesitate to name anything at all, but I know you want something. Let me try and explain: I want you to get the picture that it’s okay to pay $20 / subscriber if you have a back end in place and those are good subscribers and you end up making $200 a piece on them. It’s okay to pay $20 / subscriber. On the other hand, it’s not okay to […]

Talking with the List Owner

by Kristen Burgess
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Then you talk about what you want to do. In this discussion (and this can be done via email, Skype, telephone, whatever) you’re going to find out a few things.  How many subscribers do they have?  If someone has 7 subscribers, you probably don’t want to mail their list.  Here’s a sample conversation: “How many subscribers do you have?”   “Well, I have 1700 subscribers.  I have 7k subscribers.” “How many clicks or opens do you normally get?” Now, when I’ve taught this in the past, people sometimes ask me, “well, what’s a good open rate and good click-through rate?”  […]

Sample Email Script

by Kristen Burgess
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After 30 days you’re going to write each person a personalized email.  I’m going to give you a sample script here.  But, it’s just a sample. The reason I stress this is so often when I use the word script, people just copy and paste what I say.  But, it doesn’t fit your style. I’m going to give you some words that I might use if I were to pen this email right now: This email is basically going to tell them “Hey, I have a list in your niche, I think it could be valuable to your subscribers, would […]

Another Reason to Monitor Mailing Lists

by Kristen Burgess
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There’s another purpose to clicking every one of those emails, every single day.  Remember, it should only take you 20 minutes to do the 50 emails. They’re in a separate email account, which you’re going to open only once day. You’re not going to open it every 10 minutes like you might do with your smart phone. This is going to be something you only do once a day.  But every single time that somebody sends you an offer to get on somebody else’s list, you’re going to take up the offer.  After a month you might be on 100 […]

Mining Email Lists for Opportunity

by Kristen Burgess
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Now you’ve gotten on 50 people’s lists.  You’re going to get an email every day, or every other day, from these 50 people in this specialized email account. What you’re going to do is: for the 1st 30 days you’re going to open every email that you get in that email account. Please let me say this, if you’re opening 50 emails a day, you MUST become methodical about it and only spend 20 seconds on each email.  All you want to do is open the emails, maybe click some of the links in the emails. Get a feel for […]

Finding Paid Solo Ad Lists by Checking Adwords Listings

by Kristen Burgess
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The second place that you can go is the pay-per-click ads.  In your search engine, the top, or the side the search page, you may find some advertisements that you can click through.  Click through them all.  Some of those are going to be squeeze pages. What do we know about those advertisements?  These people are serious about building their lists.  Why?  They’re paying $1 per click or $5 per click or $2 a subscriber or whatever the case is; they’re paying good money to build their list right now. That tells us two things: #1, they’re aggressive about building […]

How Do You Find Solo Ads in Your Niche?

by Kristen Burgess
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You’re going to find other people who have lists, and then you’re going to go out and ask them if you can buy a mailing to their lists.  In a sentence, that’s exactly what you’re going to do. I’m going to give you step by step exactly what to do and how to do it: The very first thing that you’re going to do is you are going to build your own private in-house list of other people who have lists in your niche.  You may want to open a new email address (so you can use a throwaway email […]