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How to Move Beyond Generic Keywords and Reach a Targeted Audience

by Kristen Burgess
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Yes, you may be able to generate a thousand visitors a month by targeting generic keywords. You generate fifty subscribers from those individuals, and get 1 sale. Or, you can be extremely targeted, get 50 visitors, 30 subscribers, and 12 sales. That may be a bit of an exaggeration on the sales side, and it may be a bit of an exaggeration on the scarcity of buyers in the generic side. You’re probably somewhere in between, in terms of how effective you’re going to be if you simply focus on the problems that people are having. How does this tie […]