Archives / 13 post/s found

Take Your Prospects from Pain to Solution

by Kristen Burgess
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Today I’m going to teach you how to bridge the gap between the pain of your prospects and the solution that you offer. Let’s just start with a marketing premise.  What’s our marketing premise? We’re in business to help people with something.  We’re in business to help people with whatever their challenges are… …whatever their problems are.  Especially if we’re in the information business, we’re in the information business for the purpose of being able to solve people’s problems and solve people’s challenges. But what does that really mean? It means that someone needs to have a problem if they’re […]

Right and Wrong Ways to Engage Your Prospects

by Kristen Burgess
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Let’s say someone views a landing page, then our opt-in page (if it’s different than their initial landing page), and then they view the thank-you page immediately after. They view an immediate offer. And then they read 10 emails over the next 10 days. They read 3 different offers from you. They read various content emails. They read various sales emails. They may listen to you or watch you on a video. They may listen to an audio. The theme, the content, the topic, and the emotional tone, all the way through all of those elements needs to remain the […]

Marketing to Today’s Internet-Savvy Consumers

by Kristen Burgess
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In today’s world we have what I call advanced level searchers online.  People know what they’re looking for, and they’re typing in exactly what they’re looking for because they know that the search engines will give them the best results if they type in exactly what they’re searching for.  So if someone types into the search engine “how to cleanse”, or “foods for cleansing” and then they come onto your free report that says “The 7 Foods for Cleansing” we can confidently make the assumption that this person is interested in the topic of cleansing. There may be some crossover […]

Copywriting Case Study: Hitting Pain Points

by Kristen Burgess
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Let’s switch to the swimming topic. Here are some example questions to ask: Are you and adult, and you’re tired of not being able to swim. You’re tired of going to the beach and being afraid to drown? Does it scare you? Would you really like to be able to go to the beach and your friends go in the water and they swim, and you have to sit on the beach and just sit there and look at them because you’re scared to death that you’re going to drown? That’s in your sales page. Then, there’s a solution: Do […]

Setting Up Marketing Funnels Focused on Specific Problems

by Kristen Burgess
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Does that mean that all of your articles have to be on one tiny, tiny, targeted niche topic within your problem set? No. What it does mean is that the more every article, or every piece of content that you create, diverges from your primary pain points, the less effective it will be at generating clicks, opt-ins, and buyers. As we expand our market, and as we go through the process I’ve been teaching you about digging into people’s pains and problems, you may find that people have 100 core pains and problems in your niche. When you evaluate those […]

Setting Up Tracking for Email Optimization

by Kristen Burgess
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You may be asking “What if my auto-responder service can’t do this kind of tracking?  Or, what if I just don’t really want do it through my auto-responder service because it’s complicated?” Here’s a couple of different things you can do. One thing that you can do is that you can go get a tracking service, a link tracking service.  All you need is a tracking service that allows you to create a unique URL for each day.  And it forwards that unique URL, redirects, to your sales page, and it simply tracks how many sales come if they come […]

Take Email Optimization to the Next Level

by Kristen Burgess
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I want to take this one level further. I want you to imagine that you’re doing this.  You’re getting 100 subscribers. Let’s say that you do get to 16 sales per 100 subscribers. These are $100 sales each, and you’re generating $1600 for every 100 subscribers within the 20 days. Would that allow you to start reinvesting some of that money so that a few months from now you’re generating 1k subscribers a month, with no additional outside investment? Seriously, if you start out with 2 sales per 100 then you’re making $200 a month on 100 subscribers.  6 months […]

Reverse Funnel Training

by Kristen Burgess
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In this training, I am going to give you an introduction to the exact price points, and what to include in your reverse funnel. Now, in your case, you don’t have to use these exact price points, so this is just going to be an example. What you’ll be able to do in your business is to take this example and compare it to what you have in your niche. You may think about what your competitors are offering, although that’s not normally the way that I like to think about pricing, because you’re positioning yourself as the only expert […]

ROI for Different Funnel Models

by Kristen Burgess
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ROI for Different Funnel Models  

A Test Variation for Your Sales Funnel

by Kristen Burgess
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A Test Variation for Your Sales Funnel