Archives / 25 post/s found

Take Your Prospects from Pain to Solution

by Kristen Burgess
in
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Today I’m going to teach you how to bridge the gap between the pain of your prospects and the solution that you offer. Let’s just start with a marketing premise.  What’s our marketing premise? We’re in business to help people with something.  We’re in business to help people with whatever their challenges are… …whatever their problems are.  Especially if we’re in the information business, we’re in the information business for the purpose of being able to solve people’s problems and solve people’s challenges. But what does that really mean? It means that someone needs to have a problem if they’re […]

Right and Wrong Ways to Engage Your Prospects

by Kristen Burgess
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Let’s say someone views a landing page, then our opt-in page (if it’s different than their initial landing page), and then they view the thank-you page immediately after. They view an immediate offer. And then they read 10 emails over the next 10 days. They read 3 different offers from you. They read various content emails. They read various sales emails. They may listen to you or watch you on a video. They may listen to an audio. The theme, the content, the topic, and the emotional tone, all the way through all of those elements needs to remain the […]

How to Promote Your Funnel

by Kristen Burgess
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Then on top of that we have to lay on sales pages.  There are a number of different ways to do sales pages.  People can either can either learn how to write their own (there’s a number of marketers out there that teach that, I’ve even got a simple training for doing that) or, people can go get a ready-made software that writes it for them.  You just have to plug in specific topics.  It’s a generic sales letter, and you just plug in specific topics and it builds them up. Marlon Sanders sells one at www.pushbuttonletters.com. Or, someone could […]

Including Social Proof In Your Sales Letter

by Kristen Burgess
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Including Social Proof In Your Sales Letter  

Putting Costs and Guarantees in Your Sales Letter

by Kristen Burgess
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Putting Costs and Guarantees in Your Sales Letter  

What to Include in Your Sales Letter

by Kristen Burgess
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What to Include in Your Sales Letter  

Writing Your First Sales Letter

by Kristen Burgess
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Writing Your First Sales Letter  

How to Market a Product That Can Help a Massive Audience

by Kristen Burgess
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The question I’m answering here: basically my client’s got a product that will benefit everybody, but obviously if you market to everybody you win nobody.  That’s pretty much across the board with marketing. I’m going to recommend a book for you to read.  Specifically, what I’m getting ready to tell you is just straight out of the pages of this book.  I’m not going to give it to you yet, because I don’t want everybody Googling for the book, I want you to listen.  Once I share with you the answer, then you can read the book and get all […]

Using Social Proof and Closing Your Sales Letter

by Kristen Burgess
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Another thing you can use in your sales letter is social proof.  Social proof could be testimonials, pictures of things that have happened etc.  Until recently, social proof was considered absolutely necessary on your sales letter.  Again for cold traffic, I believe that social proof is helpful. Sometimes if you have a lot of testimonials your sales rates can double or triple.  Sometimes they can go down.  One of the reasons they can go down with testimonials is if the person that’s giving the testimonial is not typical of the person that’s going to buy – then the testimonial can […]

Adding Cost and Guarantees to Your Sales Letter

by Kristen Burgess
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There are a few other things that need to be included such as the cost.  You need to tell them how much it is.  That can range from just a couple of paragraphs, and it really builds value.  Or a one liner that tells them the price. A guarantee can be helpful, generally when you put together a really strong guarantee, you’ll double or triple your sales.  You’ll also increase your refunds about 1% to 2 %.  That’s usually worth it for me, I’ve split tested this. If I find on a particular product that the guarantee doesn’t matter, I’ll […]