Archives / 27 post/s found

Copywriting Case Study: Hitting Pain Points

by Kristen Burgess
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Let’s switch to the swimming topic. Here are some example questions to ask: Are you and adult, and you’re tired of not being able to swim. You’re tired of going to the beach and being afraid to drown? Does it scare you? Would you really like to be able to go to the beach and your friends go in the water and they swim, and you have to sit on the beach and just sit there and look at them because you’re scared to death that you’re going to drown? That’s in your sales page. Then, there’s a solution: Do […]

Building Natural Flow Into Your Email Campaign

by Kristen Burgess
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Let’s dig a little bit into the flow getting into the pain, challenges, and problems that your prospects are dealing with and discuss this how it’s going to flow all the way through your campaign. One of the things that I’ve taught you is how you’re going to move individuals from the pain they’re experiencing to the solution that you’re able to offer. Sometimes marketers begin to ask the question “what keywords do I need to do to be able to solve people’s problems?” In my opinion, you don’t need keywords to solve people’s problems! In my opinion, in today’s […]

Take Your Email Campaign to the Next Level

by Kristen Burgess
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Take Your Email Campaign to the Next Level  

Setting Up Tracking for Email Optimization

by Kristen Burgess
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You may be asking “What if my auto-responder service can’t do this kind of tracking?  Or, what if I just don’t really want do it through my auto-responder service because it’s complicated?” Here’s a couple of different things you can do. One thing that you can do is that you can go get a tracking service, a link tracking service.  All you need is a tracking service that allows you to create a unique URL for each day.  And it forwards that unique URL, redirects, to your sales page, and it simply tracks how many sales come if they come […]

Take Email Optimization to the Next Level

by Kristen Burgess
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I want to take this one level further. I want you to imagine that you’re doing this.  You’re getting 100 subscribers. Let’s say that you do get to 16 sales per 100 subscribers. These are $100 sales each, and you’re generating $1600 for every 100 subscribers within the 20 days. Would that allow you to start reinvesting some of that money so that a few months from now you’re generating 1k subscribers a month, with no additional outside investment? Seriously, if you start out with 2 sales per 100 then you’re making $200 a month on 100 subscribers.  6 months […]

Progressively Optimizing Your Email Campaign for Conversion

by Kristen Burgess
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You’re going to analyze your emails for conversions: Find the emails that are converting at 30%. That are converting at 20%. That are even converting at 10%. And you come up with 20 emails that are each getting 15 clicks on average for 100 subscribers. That means you’re going to get 300 visits across 100 subscribers. But, if you were to optimize and keep only the emails in your campaign that are converting at over 10%… …and, you were to replace the emails that are converting at less than 10%… After a while your average conversion might be 12%. Notice, […]

Optimize Your Campaign for Immediate Sales

by Kristen Burgess
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It is my belief that approximately 60% to 80% of your first-time sales should occur within the 1st 20 days. You shouldn’t have to wait if you have an entry-level training. If all you sell is high-end consulting, yeah, that may take 3 to 6 months. You may need an incubation period. But if you have an entry level training program, 60%, 70%, 80% of your first-time sales should be occurring within the 1st 20 days. It is a fallacy to believe that you have to have a 500-day email campaign just to capture all the sales. Instead, if you’ll […]

Getting More People to View Your Sales Page

by Kristen Burgess
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Now I want us to now imagine that we could get some people to view the sales page twice. If someone views it twice, they have twice the opportunity to purchase. Now, instead of having 100 views to our sales page, we can have 150 views to our sales page. If we have 150 views to our sales page times 8% conversion, because we’ve optimized the email campaign and the sales page itself, we’re able to generate 12 sales. Which is 12% conversion to our list. Now you may say “I don’t want to do anything with the sales page. […]

How to Exponentially Increase Conversion Rates

by Kristen Burgess
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I’m going to teach you my system for optimizing an email campaign for sales. Normally when we talk about optimizing for sales, we talk about optimizing a sales page. We talk about this idea that we’re going to start with a sales page that converts at 3% and we’re going to optimize. We’re going to split test the headline. We’re going to split test the offer. We’re going to split test the pricing. We’re going to split test these various different pieces. We’re going to get the conversion rate on that sales page to go up. That’s an effective way […]

An Alternative Way to Think About Your Email Campaign

by Kristen Burgess
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Let’s imagine that you’re brave enough to skip the $10 purchase, skip the $37 purchase and immediately sell coaching when someone signs up during that 13 day period of time.  The immediate argument in our mind is, “Well, everyone else is doing it with the sales funnel method so that must be what works.”  We all know from what I’ve just shared with you and from your experience that it does work.  I’m certainly not saying that the model doesn’t work.  The point is that it doesn’t pay off fast enough. Here are some of the mental gymnastics that I […]