Archives / 38 post/s found

Marketing to Today’s Internet-Savvy Consumers

by Kristen Burgess
in
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In today’s world we have what I call advanced level searchers online.  People know what they’re looking for, and they’re typing in exactly what they’re looking for because they know that the search engines will give them the best results if they type in exactly what they’re searching for.  So if someone types into the search engine “how to cleanse”, or “foods for cleansing” and then they come onto your free report that says “The 7 Foods for Cleansing” we can confidently make the assumption that this person is interested in the topic of cleansing. There may be some crossover […]

Copywriting Case Study: Hitting Pain Points

by Kristen Burgess
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Let’s switch to the swimming topic. Here are some example questions to ask: Are you and adult, and you’re tired of not being able to swim. You’re tired of going to the beach and being afraid to drown? Does it scare you? Would you really like to be able to go to the beach and your friends go in the water and they swim, and you have to sit on the beach and just sit there and look at them because you’re scared to death that you’re going to drown? That’s in your sales page. Then, there’s a solution: Do […]

Take Your Email Campaign to the Next Level

by Kristen Burgess
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Take Your Email Campaign to the Next Level  

Setting Up Tracking for Email Optimization

by Kristen Burgess
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You may be asking “What if my auto-responder service can’t do this kind of tracking?  Or, what if I just don’t really want do it through my auto-responder service because it’s complicated?” Here’s a couple of different things you can do. One thing that you can do is that you can go get a tracking service, a link tracking service.  All you need is a tracking service that allows you to create a unique URL for each day.  And it forwards that unique URL, redirects, to your sales page, and it simply tracks how many sales come if they come […]

Getting More People to View Your Sales Page

by Kristen Burgess
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Now I want us to now imagine that we could get some people to view the sales page twice. If someone views it twice, they have twice the opportunity to purchase. Now, instead of having 100 views to our sales page, we can have 150 views to our sales page. If we have 150 views to our sales page times 8% conversion, because we’ve optimized the email campaign and the sales page itself, we’re able to generate 12 sales. Which is 12% conversion to our list. Now you may say “I don’t want to do anything with the sales page. […]

How to Exponentially Increase Conversion Rates

by Kristen Burgess
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I’m going to teach you my system for optimizing an email campaign for sales. Normally when we talk about optimizing for sales, we talk about optimizing a sales page. We talk about this idea that we’re going to start with a sales page that converts at 3% and we’re going to optimize. We’re going to split test the headline. We’re going to split test the offer. We’re going to split test the pricing. We’re going to split test these various different pieces. We’re going to get the conversion rate on that sales page to go up. That’s an effective way […]

How You Can Get Your Subscribers Thinking About You

by Kristen Burgess
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How You Can Get Your Subscribers Thinking About You  

Crafting an Engagement Email

by Kristen Burgess
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Crafting an Engagement Email  

A Engagement Email Sequence

by Kristen Burgess
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A Engagement Email Sequence  

The “Homework Email”

by Kristen Burgess
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The “Homework Email”