Archives / 39 post/s found

Take Your Prospects from Pain to Solution

by Kristen Burgess
in
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Today I’m going to teach you how to bridge the gap between the pain of your prospects and the solution that you offer. Let’s just start with a marketing premise.  What’s our marketing premise? We’re in business to help people with something.  We’re in business to help people with whatever their challenges are… …whatever their problems are.  Especially if we’re in the information business, we’re in the information business for the purpose of being able to solve people’s problems and solve people’s challenges. But what does that really mean? It means that someone needs to have a problem if they’re […]

Marketing to Today’s Internet-Savvy Consumers

by Kristen Burgess
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In today’s world we have what I call advanced level searchers online.  People know what they’re looking for, and they’re typing in exactly what they’re looking for because they know that the search engines will give them the best results if they type in exactly what they’re searching for.  So if someone types into the search engine “how to cleanse”, or “foods for cleansing” and then they come onto your free report that says “The 7 Foods for Cleansing” we can confidently make the assumption that this person is interested in the topic of cleansing. There may be some crossover […]

Copywriting Case Study: Hitting Pain Points

by Kristen Burgess
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Let’s switch to the swimming topic. Here are some example questions to ask: Are you and adult, and you’re tired of not being able to swim. You’re tired of going to the beach and being afraid to drown? Does it scare you? Would you really like to be able to go to the beach and your friends go in the water and they swim, and you have to sit on the beach and just sit there and look at them because you’re scared to death that you’re going to drown? That’s in your sales page. Then, there’s a solution: Do […]

How to Exponentially Increase Conversion Rates

by Kristen Burgess
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I’m going to teach you my system for optimizing an email campaign for sales. Normally when we talk about optimizing for sales, we talk about optimizing a sales page. We talk about this idea that we’re going to start with a sales page that converts at 3% and we’re going to optimize. We’re going to split test the headline. We’re going to split test the offer. We’re going to split test the pricing. We’re going to split test these various different pieces. We’re going to get the conversion rate on that sales page to go up. That’s an effective way […]

How You Can Get Your Subscribers Thinking About You

by Kristen Burgess
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How You Can Get Your Subscribers Thinking About You  

Crafting an Engagement Email

by Kristen Burgess
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Crafting an Engagement Email  

A Engagement Email Sequence

by Kristen Burgess
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A Engagement Email Sequence  

The “Homework Email”

by Kristen Burgess
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The “Homework Email”  

How to Build Credibility in Your Campaign (with examples)

by Kristen Burgess
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Building Credibility in Your Email Campaign (includes examples)  

How to Optimize Your Campaign (Includes Examples)

by Kristen Burgess
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How to Optimize Your Campaign (Includes Examples)