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How to Make an Emotional Connection Through Your Marketing

by Kristen Burgess
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Today I’m going to dig into the importance of emotional connection all the way through your marketing process. Why is emotional connection important through your marketing process? And what is emotional connection? Humans are emotional creatures. We interact with other humans in a community environment and in an emotional fashion. We are most persuaded by elements that have an emotional component to it. It’s easy to forget that humans are actually people, especially when we study marketing, and when we’re inundated with marketing, and when we’re inundated with these ideas of conversion rate tests and split testing and persuading individuals. […]

Building Natural Flow Into Your Email Campaign

by Kristen Burgess
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Let’s dig a little bit into the flow getting into the pain, challenges, and problems that your prospects are dealing with and discuss this how it’s going to flow all the way through your campaign. One of the things that I’ve taught you is how you’re going to move individuals from the pain they’re experiencing to the solution that you’re able to offer. Sometimes marketers begin to ask the question “what keywords do I need to do to be able to solve people’s problems?” In my opinion, you don’t need keywords to solve people’s problems! In my opinion, in today’s […]

Take Your Email Campaign to the Next Level

by Kristen Burgess
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Take Your Email Campaign to the Next Level  

Setting Up Tracking for Email Optimization

by Kristen Burgess
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You may be asking “What if my auto-responder service can’t do this kind of tracking?  Or, what if I just don’t really want do it through my auto-responder service because it’s complicated?” Here’s a couple of different things you can do. One thing that you can do is that you can go get a tracking service, a link tracking service.  All you need is a tracking service that allows you to create a unique URL for each day.  And it forwards that unique URL, redirects, to your sales page, and it simply tracks how many sales come if they come […]

Getting More People to View Your Sales Page

by Kristen Burgess
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Now I want us to now imagine that we could get some people to view the sales page twice. If someone views it twice, they have twice the opportunity to purchase. Now, instead of having 100 views to our sales page, we can have 150 views to our sales page. If we have 150 views to our sales page times 8% conversion, because we’ve optimized the email campaign and the sales page itself, we’re able to generate 12 sales. Which is 12% conversion to our list. Now you may say “I don’t want to do anything with the sales page. […]

How You Can Get Your Subscribers Thinking About You

by Kristen Burgess
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How You Can Get Your Subscribers Thinking About You  

Crafting an Engagement Email

by Kristen Burgess
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Crafting an Engagement Email  

A Engagement Email Sequence

by Kristen Burgess
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A Engagement Email Sequence  

The “Homework Email”

by Kristen Burgess
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The “Homework Email”  

The “Question Only” Engagement Email

by Kristen Burgess
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The “Question Only” Engagement Email