Archives / 8 post/s found

Outline of a Simple, Successful Launch Email

by Kristen Burgess
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What about launch e-mails? Here’s what I do, I have a special launch e-mail that I use, and I’m going to tell you what that e-mail looks like. It works really, really well for me. I believe I learned this, I believe Jason Parker taught me to do this, a LONG time ago. And, I tried it once and it worked. By this point I’ve decided my product name and that’s the subject line. Then “Okay, here it is,” or “Okay, I’m ready to share it,” or “Okay, it’s live,” Then there’s a link to whatever it is, hyperlinked with […]

A Powerful Product Launch Campaign

by Kristen Burgess
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In this launch campaign you send one to two credibility emails on days one through five. The people who unsubscribe will be the people who don’t want our emails anyway. There’s no reason to worry about them. When someone first comes into your campaign what do you know about them? They really want to learn from you. They’ll read two emails per day. If they’ll not read them, then they’ll probably never buy from you anyway. I find that people who buy from me in the first 10 days are the ones that read several emails for me in a […]

Essential First Steps to Creating the Product Your Prospects Need

by Kristen Burgess
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Any business, on- or offline line must have something to sell. That’s because the essence of business is exchanging value. And value is bound up in helping both the buyer and the seller. Both the buyer and seller are empowered to do something that couldn’t be done without it. In a barter situation, a product or service is traded. More likely, they are sold for money. What Does Your Buyer Want Products and services, however, must meet a need, or a want, if you prefer. You can make a fantastic product that has no value to anyone. And that means […]

How to Launch Products Multiple Times Without Burning Out your List

by Kristen Burgess
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Product launches bring dependable, regular income into your business – if you do them regularly!  Let’s look at some strategies to launch your products regularly while keeping goodwill with your list: With your first launch some people trusted you enough to buy – let’s say you’re just getting started with your list of 100 subscribers, and you made 2 sales. 10 days later you do another launch and 2 more people trust you enough to buy, so you make 2 more sales. Now you have 96 on your list who did not buy. What do you think you’re going to […]

Essential Next Steps After Your Product Launch

by Kristen Burgess
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You’ve launched your product, congratulations! Now it’s time to add that successful launch sequence to your email campaign – and build upon it. At this point I am very aggressive; I’m going to give them a three or four day break and then I will stagger some engagement emails and then some content for a few more days. You could even take the next week and make it a light week. After this, you can start over with another prelaunch. Again, this is going to depend upon how many products you have. If you have two products, then you may […]

Build a Buyer’s List with Low-Ticket Products

by Kristen Burgess
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Build a Buyer’s List with Low-Ticket Products

Why You Need Low-Ticket Products in Your Funnel

by Kristen Burgess
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Why You Need Low-Ticket Products in Your Funnel

My Simple, Effective Launch Email Template

by Kristen Burgess
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My Simple, Effective Launch Email Template