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Lots of different ideas on sales funnels, all of them correct if they’re working for you.
Standard model is optin => freebie => low ticket => higher ticket.
Reverse squeeze page model is a variant on the optin side of things, Sean has some training on the main membership page.
Some people like to skip the low ticket and go straight from optin to high ticket – webinars often follow this technique and go straight for the $297 or $997 or higher sale.
Cars do the same: test drive => buy the car.
As always, testing will give a better answer for what works with you and how you approach your market.