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Personally, having been in the business more than 10 years, and since I read much each week and am constantly learning, I rarely do research to create a training.
That said – you can learn it for free if the training is available for free, or pay for it if that’s what it takes to learn.
Why would people pay for what they can find online for free?
what if it takes 25 hours to learn something by searching google and reading 1000 pages, but you can put it into a 10 page pdf and save them all the research?
why do people pay $500 for an accountant to do their tax return when for $100 and 5 hours they can do it themselves using tax software?
It’s about ease and convenience.
And then hopefully over time, you develop your voice and they are getting value added from you, like hopefully you are getting from me!