there are 2 ways to approach this – keep the price where it is and learn to sell at that price.
but I don’t know your experience level, and the words to get people to give you $97 if they don’t know you aren’t easy to learn.
so unless you have experience selling online, I think you should price it low to get as many sales as possible and learn the business THEN raise the price to $97 or some other number, once you are experienced
Sean