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25 books – well done.
Add the description to Don’s checklist – use as many of the allowed characters as possible, same principle as any other content (SEO without going overboard)
Cross promote the books inside each one so that people know you’ve got more content.
Promote on your site and to your list.
Use Amazon’s CreateSpace site to produce a print on demand option for those of us who prefer dead trees to electrons.
Add in a freebie signup (preferably early enough in the books for it to show on Look Inside) to get them onto a list.
Get a copy of John Locke’s book about how he sold a million copies on Amazon in 5 months and apply some stuff from that.