A question about Pricepoints?

by Carsten Hansen Hansen Tiensuu
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Home Page Forums Ask Anything A question about Pricepoints?

This topic contains 7 replies, has 4 voices, and was last updated by  Sean Mize 4 years, 5 months ago.

Viewing 7 posts - 1 through 7 (of 7 total)
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  • #2116

    Trevor Dumbleton
    Participant

    Price points are very much your choice and how you justify what you’re charging. Maybe using the Dan Kennedy style of comparing apples to oranges – he often charges the same for the DVDs of a conference as for attending the conference in person as you’re not travelling or paying hotel bills.

    Build the value and deliver on it.

    Dennis Becker started cheap and is still (I think) fairly cheap.

    Sean’s are around $30 / month; Paul Nicholls has moved up to about the same price. I’m aiming for a similar monthly price.

    Terry Dean charges (from memory) $67 /month for a reasonably short weekly insights video and access to a fairly sluggish forum.

    Testing is the only real answer – and once you know the dropout time, consider sending an upgrade email at some stage in your sequence for a year’s worth of membership at a discount price that’s higher than you’d have got if they’d dropped out after X months.

    #2128

    Rick Smith
    Participant

    Trevor –

    Some good ideas in there. I didn’t know Terry Dean was still around.

    #2131

    Trevor Dumbleton
    Participant

    Sorry – got surname mixed up (should have checked) – Terry Kyle was the one I was thinking of.

    #2132

    Rick Smith
    Participant

    Trevor –

    Ah. Don’t know that name. Thanks for clarifying.

    #2133

    Trevor Dumbleton
    Participant

    He owns a hosting company and forum called Trafic Planet.

    #2137

    Hi Trevor.

    Thanks again for your insight. I appreciate it.

    Carsten

    #2164

    Sean Mize
    Keymaster

    Trevor,

    thanks for your help here!

    I agree with Trevor – definitely personal preference and what you want to target

    but keep an eye on LTV with $10 – $17 a month – I think that price converts well up front but if it’s not enough $$ for YOU to keep the membership current and create a community – then folks don’t stay long –

    long term conversion might favor $30 – $40 a month

    Sean

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