I am currently on Day 22 of my “Free Campaign” – just completed three weeks…
Get Response says I have a 67% open rate (272 sent and 112 opened); But only a 3.44% click through rate (9 clicks)
I like the open rate (remember, this is a list of people who have joined the Free Membership).
But I’m concerned about the click through rate…now, I do not have “click through links” on every email…most are content driven and only about 1 in 3 or 1 in 4 offer anything to “click through.” So so should I multiply the click through rate by 3 or 4 to make up for that?
If I did, then my rates would: Open rate 67% and click through rate between 10.32 and 13.76 (average of 12%).
I’m just trying to figure out if these rates are “normal” or not.