You have a most interesting niche I’d never heard of before. I see you have three members, are they burn students? If they are, maybe you could share a hint or two about burning. But ask them questions. Ask them why they joined your newsletter and what they hope to get out of it.
Keep answering their questions and you’ll keep them coming back.
I email my list every day and an average of less than 1% unsubscribe.
Even yesterday, when I sent what I thought was my best ever motivation/teaching email I got a couple of unsubscribers.
I think that we are trying to do exactly what you are doing – sending out awesome content – it is not possible for it to connect or resonate with 100% of the people on your list.
The upside of unsubscribers is that you are left with more of the people who ‘get’ you and look forward to your emails.
What was the subject line on that email from Arun?
I’m curious because I’m always trying to write unusual or clever subject lines to help with open rates – there’s a lot of noise to cut through in InboxLand 😉
I guess I should have included it, but that’s not what caught my attention, The from name “Arun”. I always read his email.
Believe it or not, I scan the from addresses before I look at the subject. I read my “specials” first, then I scan the subjects and delete the ones I don’t intend to read. (It’s the majority of the emails that I don’t read.)
another thought: when folks unsubscribe, they are simply indicating they are not really interested in what you have to say. It’s like when you invite 100 people to your house and only 15 show up – that’s ok, they are the ones who really want to spend time with you.