Hide Controls and Auto Play on Video Sales Letter?

by Rick Smith
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  • #5408
    Rick Smith
    Participant

    I just finished uploading my video sales letter to YouTube. I then added the link to the player on my sales page. I have some options that I can select with respect to the player and this is where I’d like some input. Two of the choices are to hide the controls (fast forward, etc.) and auto play the video.

    I hide the controls and auto play the video on the home page and the squeeze page. You can see how that works by going to yourpathtoweightloss.com. The video should auto play within a second or two. On the sales page I’ve enabled the controls and disabled auto play. You can see that here: http://yourpathtoweightloss.com/join-now/ I also don’t hide the controls or use auto play on the about page: http://yourpathtoweightloss.com/about/

    What’s your preference for hidden vs. unhidden controls? What’s your preference for auto play vs. no auto play?

    #5409
    Trevor Dumbleton
    Participant

    For me, it depends on the context of the page – I’m used to autoplay on video sales letters & squeeze pages and JV pages – doesn’t mean I don’t hit pause or mute but I think it’s acceptable on those kind of pages. Not tested many of those so don’t know whether it helps or hinders response but my guess is it helps.

    On a regular page, I’d say no. It’s one of the reasons I use an adblocker so I can go to sites or wherever without being bombarded with autoplay adverts.

    #5411
    Rick Smith
    Participant

    Trevor –

    Similar to my thinking. Thanks.

    #5426
    Sean Mize
    Keymaster

    Rick

    it depends

    I usually like autoplay for a sales letter so they definitely hear it.

    but if it’s training or it’s a sales message I want someone to read some first, then I will ask them to click

    re: hide controls –

    the correct answer would be to split test it 🙂

    but do what you like . . do you personally like to be able to pause, etc?

    or do you like to be forced to listen to the whole thing as it goes?

    I think the anecedotal testing used to indicate that hiding controls resulted in higher conversions, but without testing it in today’s market, I’m not sure that holds true today

    Sean

    #5434
    Rick Smith
    Participant

    Sean –

    I promise I’ll split test. But first I just want to get the initial site done. I’m going with hidden controls and auto play for version 1.0.

    #5450
    Cynthia Leighton
    Participant

    Rick,

    Hidden controls and autoplay for sales letter in version 1.0 makes sense! Best wishes as you get closer and closer to member launch 🙂

    blessings,
    Cynthia

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