Hide Controls and Auto Play on Video Sales Letter?

by Rick Smith
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Home Page Forums Ask Anything Hide Controls and Auto Play on Video Sales Letter?

This topic contains 5 replies, has 4 voices, and was last updated by  Cynthia Leighton 4 years, 6 months ago.

Viewing 5 posts - 1 through 5 (of 5 total)
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  • #5409

    Trevor Dumbleton
    Participant

    For me, it depends on the context of the page – I’m used to autoplay on video sales letters & squeeze pages and JV pages – doesn’t mean I don’t hit pause or mute but I think it’s acceptable on those kind of pages. Not tested many of those so don’t know whether it helps or hinders response but my guess is it helps.

    On a regular page, I’d say no. It’s one of the reasons I use an adblocker so I can go to sites or wherever without being bombarded with autoplay adverts.

    #5411

    Rick Smith
    Participant

    Trevor –

    Similar to my thinking. Thanks.

    #5426

    Sean Mize
    Keymaster

    Rick

    it depends

    I usually like autoplay for a sales letter so they definitely hear it.

    but if it’s training or it’s a sales message I want someone to read some first, then I will ask them to click

    re: hide controls –

    the correct answer would be to split test it 🙂

    but do what you like . . do you personally like to be able to pause, etc?

    or do you like to be forced to listen to the whole thing as it goes?

    I think the anecedotal testing used to indicate that hiding controls resulted in higher conversions, but without testing it in today’s market, I’m not sure that holds true today

    Sean

    #5434

    Rick Smith
    Participant

    Sean –

    I promise I’ll split test. But first I just want to get the initial site done. I’m going with hidden controls and auto play for version 1.0.

    #5450

    Cynthia Leighton
    Participant

    Rick,

    Hidden controls and autoplay for sales letter in version 1.0 makes sense! Best wishes as you get closer and closer to member launch 🙂

    blessings,
    Cynthia

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