Hi Sean, Next month I’ve going to run a 15 Day Instagram Challenge. This will be a good way to “introduce” myself to people who don’t know me as well as market the Photo Hub Club as a way for them to get done for you content. My question is whether to send the 15 day challenge as emails (even if I direct them via a link to a video page that’s password protected) or have them sign up as a member to my site and gain access that way. My thought is that I don’t want to make them go through too many hoops to join so I’m not sure which is best and I would love your input. Thanks!
I’m going to have a “sales” page. The challenge will be free and will start on a specific date. I was debating on whether to have them simply sign up and drip the content via emails/videos or have them register as a free member and drip the content that way. The more I think about it the more I think I will send it out via emails even if I direct them to a video I create each day where they have to use a password to view it. Maybe I’ll set up a Facebook group to get more people interested in the challenge. That seems to be working really well for a lot of people. After the challenge is over I’ll use it as a visual marketing group.