Should I break this into 2 upsells?

by Donna Walsh
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    Donna Walsh

    I am currently producing Camtasia videos on How To Create A Lead Magnet.

    ONe thing I am talking about is that it is important to choose a niche before you start creating a lead magnet.

    So my question is, should I break that into 2 upsells. one for niche research and one for creating a lead magnet? Should I position the upsell on researching and choosing a niche before the one about lead magnets.

    Any and all feedback will be greatly appreciated!

    Don Sturgill

    Yes. Chunk it up is my vote.

    Sequence: Niche > Core offer > Low-cost offer > lead magnet. By working from top level down, you lead with the right stuff. If you go the other way, your lead magnet ends up dictating your core offer and niche.

    Donna Walsh

    I have a lot already in place. I am creating the upsells now for my low cost offer which is a 150 page ebook. The lead magnet Camtasia videos I am creating are just one of the upsells. I am also working on my Membership Site, several paid workshops as well as various levels of my coaching programs Low cost, medium cost, high cost).

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