One of the things I got out of listening to the audios in Sean’s lessons as well as live calls is to multi-purpose the content you create. So I took Sean’s advice.
I am currently researching and writing a volume in my Encyclopedia about niches, how to chose a niche, etc. That volume will end up at least 60 pages long.
Here is how I multi-purposed that content:
1) Actual content for the encyclopedia
2) Content for my upsell video on lead magnets. How to Choose a Niche is Video #2.
3) Wrote 10 articles of 450+ words for posting to article directories. None are verbatim of what I used for anything else.
4) Wrote a 15 page PLR report. Once a month I send a PLR report to my website development list to rewrite and use as a lead magnet, break into articles, etc.
So with less than 2 hours of research and about 20 hours writing the encyclopedia chapter, I got content for 3 other products. And I am sure I will also use some of that content in workshops, coaching, etc. So who knows exactly how many products will come out of this one encyclopedia chapter!
I am anxious for more of these types of ‘Aha’ moments from Sean’s training!
Thanks so much to Sean.
BTW If anyone would like any of the reports, here is a list. Just send an email to firstname.lastname@example.org and let me know what ones (or even all) that you want. I have 2 others but I don’t release them to the public until my list has 90 days to benefit from them. Plus the niche report which I will send to my list tomorrow.
Each report is between 11 and 20 pages long. I am going multi-purpose some of them to use as articles for article directories, content for my blog, as well as in workshops, etc.
Building A Responsive List
Choosing A Hosting Company
How To Grow Your List
How To Write A Sales Letter
How To Write Articles
Profiting From PLR Products