A Powerful Product Launch Campaign

by Kristen Burgess
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In this launch campaign you send one to two credibility emails on days one through five. The people who unsubscribe will be the people who don’t want our emails anyway. There’s no reason to worry about them.

When someone first comes into your campaign what do you know about them? They really want to learn from you. They’ll read two emails per day. If they’ll not read them, then they’ll probably never buy from you anyway. I find that people who buy from me in the first 10 days are the ones that read several emails for me in a short period of time. The people who don’t buy for me are the ones who have not read my emails.

This means for the first 10 to 15 days you can send more emails. After this short period then you scale back to one email per day. This time right here, the first 15 days the biggest chance that you have on selling people to work with you.

Day 1

In my campaign, as soon as they subscribe, they get the download email. The email simply says, “Here is the download that you requested.” 6 to 12 hours later they’re going to get an email that says, “Welcome to my online training, I hope that by now that you have had a chance to look at the download I sent you. If not, here’s a link again. By the way, I just want to tell you little bit about myself.” Then you tell little bit of a story about yourself, and then tell them that “over the next 10 to 15 days you’’re going to send them some serious training. I will also show you how we can work together. If anytime you don’t like my training, please feel free to unsubscribe”.

Day 2

On Day 2, in some campaigns, I will have another downloadable training. 12 hours later on the same day I will send another email that’s a very long content email. An email that really teaches something strong. You can do this through an email, or you can link to a page of your website that has a very strong teaching article. Tell them that this information is something that your competitors are charging for but you’re given it to them for free. In a signature, you can put your high ticket program.

Day 3

On Day 3, you can send a link to an article that you have written. Preferably one of your best and highest converting articles or video. The second email on this day could be a continuation of the training in this article or video or MP3.

Days 4 & 5

Day 4 and 5, you send a couple of credibility emails.

Day 6

On Day 6, send a credibility email and begin to announce your upcoming training program. In this email you can have a couple questions such as, “Do you need a coach?”
In this email I share with them that people work with me get results really fast. I explain that a lot of people who have signed up my coaching program have not considered getting coaching before but once they made the decision they were happy with the results.

Full Launch

Over the course of the next few days, you’re going to use the rest of the sequence I covered in Chapter 3 for the coaching launch. If you notice, this entire campaign is based on trust and relationships.

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