Building Out the Next Track in Your Blueprint

by Kristen Burgess
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Rinse and repeat, rinse and repeat, rinse and repeat. You do it again, and again, and again, and again. Work on that first track of your blueprint. If you have 1 track, you could spend 1 hour per day on the first track. Spend 1 hour per day on the product creation track. That’s the 1st track.

What about the coaching program track?

If you’ve been studying my material long, you know that what I teach is you don’t create any of your lessons first. Instead, you get subscribers first. Then you find out what they’re looking for, and you enroll some of them in your coaching program before you even have any lessons. Remember, a coaching program by definition means you’re helping someone with something that they’re working on; it doesn’t mean you’re selling them a bunch of lessons.

Maybe you’re thinking that I use lessons. I do. I’ve been doing this for a really long time and I’ve recorded so much of what I’ve done that I’ve discovered that some of what I’ve done in the past really makes sense, so instead of just me personally re-teaching it over and over and over again, I can share the recording. I never ever have to teach on this topic again.

For example, I’ve physically taught on and recorded this topic of blueprint creation. But I’ll never, ever, have to teach this topic live again. I’ve taught this topic live many, many times. 1-on-1. I finally decided I wanted to create a recording of this topic, and any human in the future that wants to create a blueprint, I can just give them the recording of the training.

That’s exactly what’s going to happen with your coaching.

But when you first start, you’re going to record training for people on an individual personal basis, based on what they need. Then, over time, as you develop proficiency in teaching, then maybe you’ll record some of your lessons, and you’ll have some prerecorded coaching. If you follow my model fully, your coaching program is probably the easiest thing you’ll ever create, because all you really have to do is hang out a shingle that says “I coach”. Really. You just hang out shingle that says “I coach.”

Your client tells you what they need to work on. And you say, “okay, I can help you with that, here’s the price.” That’s it.

That’s all that is involved in enrolling your 1st 20 clients in coaching. That’s it! You don’t need anything else. You don’t need a sales letter. You don’t need a plan. You don’t need a lesson plan, because your coaching is going to be 100% geared towards the individual.

How do you create a group coaching program? After a while you have 20 personal clients. At some point you can’t take on any more personal clients – your day is full. Now it’s time to set up a group coaching program where you can coach clients at the same time. You can put together some recordings and create a group coaching program.

You may be thinking, “Why don’t I just create a group coaching program at the beginning?” Well, because if you’re at the beginning you don’t know what people want to learn! That’s a real danger that I see with people creating coaching programs before they’ve coached anybody. You don’t know what people want to learn! You can philosophize about it, you can theorize about it, you can ask your coach about it. The truth of the matter is, until you personally have coached a few people, you don’t know what people want to learn. And you don’t know what words really help them to learn.

This is a common problem. People go out and they create a 12 lesson coaching program, they enroll 1 person in that coaching program to try it out, and then throw it away at the end of the coaching program because they discovered that the coaching program they created was not what the person wanted.

Then they create one that’s live, run by the seat of your pants, and people love it. That’s your coaching track. The coaching track is then very easy isn’t it? Once you have a few subscribers, you hang out your shingle and say “hey, I coach.”

Obviously there’s more detail to it than that, but you really don’t need any more than that.

I’ve discovered that if you simply teach, if you simply send out that daily email, with good content in it, and prove to the world that you’re really good at what you do, you will get people sending you emails asking you if you coach.

You don’t even have to hang out your shingle, and you’ll get coaching clients. If, you’re doing the daily email, and you’re doing the 30 minutes of daily content, people will reach out to you.

Let’s say that you did want to create a coaching program. You’ve already gone through all of these stages, and you do want to create a coaching program. You have 12 months to create it. This is the same thing we did for the product creation track: you’re going to write out your track:

Track 2, coaching: January, February, March.

I’m going to stop right there. Because, if you were to just create a coaching program from scratch, then what are the steps?

Research, outline, maybe record an introductory lesson, but please, please, please, even if you’re going to take this step, do NOT record 12 lessons. 1 lesson, the introductory lesson, that’s it! Create a download page for the introductory lesson.

And maybe write a sales letter.

Okay, how long will that take?

  • Research, 2 days
  • Outline, 2 days
  • Record the 1st lesson, 1 hour
  • Create download page, 1 hour
  • Write sales letter, 2 days

If you were to spread this out over an hour a day, by the middle of February (6 weeks in) you would have your full coaching program up and running, and this track would be empty the rest of the year. This track would be empty the rest of the year! It’s kind of like when you’re building your house. One of the things on your blueprint is to pour a concrete foundation. That happens in the 1st month. Once that’s done, you don’t have to do any more work on that part of the blueprint.

Same thing here.

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