How Do You Find Solo Ads in Your Niche?

by Kristen Burgess
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You’re going to find other people who have lists, and then you’re going to go out and ask them if you can buy a mailing to their lists.  In a sentence, that’s exactly what you’re going to do.

I’m going to give you step by step exactly what to do and how to do it:

The very first thing that you’re going to do is you are going to build your own private in-house list of other people who have lists in your niche.  You may want to open a new email address (so you can use a throwaway email address).  Or you can use another email address that’s on your server.  This is going to be a separate email address.

You’re going to join everybody’s list in your niche.  Now, if you’re in a huge niche you may not want to join everybody’s list.  You want to join 50 or 100 lists in your niche.  You’re going to get emails from the lists you’ve joined.  Some people may mail once or twice a day.  If you join 100 lists on your main email address and everybody sends out 1 email a day, you’re going to get an extra 100 emails to your inbox; it’s going to be distracting.  Set up a new email address

Again, you’re going to join everybody’s list in your niche that you can possibly join.  I’m going to give you a few creative ways to do that quickly in just a moment.

However, before I give that to you I want to say this: you may find that you’re already a member of 3 or 4 lists.  You may find that some of the people whose lists you’re on send you, from time to time, offers to get on someone else’s list.  There’s an organic process here.  In the course of reading your email you can unsubscribe from the main list and resubscribe with email address you’re doing this monitoring from.  Get them all into that central location. You’re going to want them in a central location that you can scroll through them. I’ll teach you that in just a moment.

Make an effort to join every list possible when the opportunity arises.  In 30 days you may be on 15 or 20 or 25 lists anyhow.  You want to make this happen really quickly. There’s a few different ways that you can do it:

  • Go to your favorite search engine and type in your niche name.  Get on any lists you come to.
  • You can type 25 different keywords that are related to what you’re doing – you don’t have to limit it to just one.  You just scroll through every single one of those listings and look for ways to get on someone’s list.

If someone doesn’t have a way to get onto their list, you can probably assume that they either don’t have a list, or they’re not aggressively building one.  Maybe they don’t care about mailing to their list.  They’re probably not a great prospect anyhow for what we’re talking about here.

So you should not go out of your way to find a way to get on someone’s list.  If they’re not advertising “get on my list” or f you go to someone’s blog, and there’s no opt-in that says “Hey, get a free gift for giving me your name and email address.”

There’s not a pop-up that says “Here’s a free gift for getting onto my list, click here.”  If you’re not seeing any of that occur, then don’t go out of the way to get onto that person’s list.  My guess is that they’re not actively building or developing that list.

Even if they’re mailing, if they’re not fresh with their list, this is probably not the kind of list that you want to mail.  If someone aggressively built their list 3 years ago, but they’re not adding any new subscribers today, the list probably does not have enough people on it who are currently interested in your topic for you to invest anyhow.

Go through the search rankings, look for squeeze pages, look for opt-in forms, and you’re just going to sign up for all of them.  Every single one that you find.  50, 100, whatever.

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