How to Move Beyond Generic Keywords and Reach a Targeted Audience

by Kristen Burgess
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Yes, you may be able to generate a thousand visitors a month by targeting generic keywords. You generate fifty subscribers from those individuals, and get 1 sale. Or, you can be extremely targeted, get 50 visitors, 30 subscribers, and 12 sales.

That may be a bit of an exaggeration on the sales side, and it may be a bit of an exaggeration on the scarcity of buyers in the generic side. You’re probably somewhere in between, in terms of how effective you’re going to be if you simply focus on the problems that people are having.

How does this tie into keywords? I believe that we should no longer be focusing on keywords, but instead be focusing on the problems that people have.

And, if we write about the problems that people have you’re going to become light-years ahead of your competition if your competition is still focusing on generic keywords.

Where do we take this, once we’re at this the place where we’re using the actual questions people ask us as we’re interacting with prospects, instead of using keywords. Thing about using the actual questions. How do we use this in our marketing campaign?

As an aside, I’ve been doing this for 10 years. I’ve been targeting peoples questions for about 8 – 8 1/2 years in the marketplace.

I didn’t just start doing this yesterday.

This is something I did long before I taught it. I did it long before my competition tried to do it.

And, if you can begin now in your niche, you’re probably doing it long before your competition does it.

What I teach is, and what I do, is to follow that pain all the way through the marketing channel.

If somebody reads an article that about a specific problem, then they’re led to a squeeze page that targets a specific problem. The email campaign targets a specific problem. The products target a specific problem. The coaching program targets a specific problem.

The more that you deviate from the specific problem that the original content someone viewed was focused on, the lower your conversion rates will be all the way through.

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