Interactive Emails: Keys to Building Trust

by Kristen Burgess
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The last element that your campaign has to have is interactive emails that build trust. For an example, “Hi, tells you a little bit about something…” Then it says something like, “How about you, have you ever struggled with that, if so, hit reply.”  You may have even seen and replied to an email like this from me!  Why is this so important for building trust?  The email itself is not really important.  It’s you making that return reply that’s important.  When you make that return reply, they now see you as a real person and not an autoresponder and not a robot.  They forget the fact that you’ve sent them 15 emails by autoresponder.  This is because you’ve responded personally and now they know that you’re a real person 🙂

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