Quick Tip: How to Give Your Content a Compelling Title

by Kristen Burgess
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Article marketing is still one of the most effective ways to promote your online business. It allows you to communicate a central idea logically in just a few words that can be read in not many minutes, and simultaneously teach one topic, idea or concept – something that the average person can understand and apply immediately.

The title of an article is probably the most important part of any article, and that’s because it is the first thing that potential readers see. It gives them a reason to read your article.

If the title is intriguing, if it makes people curious, and it makes them want to know more, then they’ll want to review the introduction to see if it’s something that is worth their time and attention. But a poorly written title will attract no one.

Titles can contain one, two or three parts.

Those with one part simply tell readers what the topic is: Antique Chests of Drawers; Things to Do in Chicago; 10 Best Restaurants in the World.

Titles with two parts tell you what the topic is, and then offer a brief explanation: Antique Chests of Drawers: Their Place in Modern Homes; Things to Do in Chicago: 5 Places That Tourists Miss; 10 Best Restaurants in the World: Where to Eat without Breaking the Bank.

The explanations give people a little bit more information. It saves them time by helping to distinguish between articles that will interest them even more, or not at all as the case may be. And that’s important, because as you write more articles you’’ll begin to develop a reputation among readers. You will teach them what to expect by the clarity of your titles, and the more information you’re able to convey in a few words, the easier you’ll make it for them to decide it your article is for them. If you consistently incomplete titles, however, then they’ll have no reason to read what you’ve written simply because they won’t have enough to go on.

Titles with three parts add another dimension; either how or why. But it’s expressed as an extension of the second part.

Antique Chests of Drawers: How to Make Them Attractive for Modern Homes; Things to Do in Chicago: 5 Places That That Are Off the Beaten Path. 10 Best Restaurants in the World: Why Cheap is Better.

You can see how the information in each of the titles expands more and more.

You need never feel that you risk giving away too much in the title. That’s because the more compelling the title, the more likely it is that one of your prospects will read it.

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