The Key to Success Online

by Kristen Burgess
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One of the lies online is how easy it is to build a new business. People believe that. The read sales letters and even watch late-night infomercials about how many new niches, new opportunities there are.

That data is made up for the purpose of the infomercials and the sales pages. This “data” is everywhere and says you can figure all of this out, with no “boots on the ground”, in other words, with no work and without fully understanding what’s going on.

I say this because so often when someone reads something about choosing a niche, or how to find out what your marketplace needs, you are looking for an easy formula.

The truth of the matter is: there… is… no… easy… formula!

Building a Business in Real Life

Think about this example: there is no easy formula to figure out if you need a new restaurant in town. Let’s say you want to open up an Indonesian restaurant. And there are no Indonesian restaurants in your town. The only way that you’ll actually know if that restaurant will work would be to open one.

Yes, it will cost you money.

Yes, it will cost you time commitment.

But, the only way! That you’ll ever know, is if you physically open up shop.

The only way is if you invest whatever it is. $100k for kitchen equipment, you hire a chef, you paint the front door, and you open the doors. Once the doors are open, you can start counting heads. You can look at all the business that everybody else is doing, but you’ll never know what your brand new Indonesian restaurant is going to do, until you open it.

One more idea here: could you open up a road-side stand, with some Indonesian food, and park it in front of the empty building where you want to put your Indonesian restaurant, and try it out for a week or two? Just see how much interest there is.

Yes.

It’s still not going to prove your idea, even if you sell 1k plates from that roadside stand. It’s still not going to prove that the restaurant will do well. Hey, maybe people like eating Indonesian food out of road-side carts, but they don’t want to sit down and eat it. I don’t know.

You Have to Get Out There and Do It

The key here is, you won’t know until you actually do it.

Same thing online.

You’ll never know exactly how much need there is, and how many sales you’ll make, until you actually open up shop.

But – here’s the the beautiful thing about opening up shop online. All you really need is a domain name, a web site – you don’t even need to create a product initially, but in order to sell, you’ll create a product, put a merchant payment button on it, and start inviting people in that particular niche, and you’re able to see what happens.

It’s very, very low entry price to get started online, to test something.

Theoretically, you could test something every month, for the next 24 months, until you found the one that worked.

Offline, you can’t do that. You can’t go be a plumber for a month and then decide if you want to do it. You can’t then go be an electrician for a month, and then be a chef for a month, then be a mechanic for a month. Takes you a couple of years to learn how to be a plumber. Takes you a couple of years to learn how to be an electrician. You’ve got to put that time, energy and effort into it.

Same thing with opening a restaurant, there’s an investment in opening that restaurant. The beautiful thing about online is, you really could try a new niche every single month for 24 months. Until you found one that works. The 7 month period of time. The 7th month, you tried the 7th idea, and it simply worked for you.

But, we don’t want to leave you in the dark here. We’ve talked about the fact that we don’t have any fully accurate information that’s just going to point you in the right direction and say, this will work for you. Just like you can look at the 10 restaurants in your downtown area, and see that some are making money, and some are not, you can do the same thing online.

You can get clues and signals. You can do research. But in the end, you need to buy the domain name, create the products, and start testing. That’s how you’ll find the winners. That’s how you’ll build a business that makes real money.

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