Two Methods for Choosing the Perfect Niche

by Kristen Burgess
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There are two different starting points when you choose a niche. You may be looking for a niche or a sub-niche, or an angle in your niche, because you already have an interest in something. You have an interest, you know that that interest is something, well, it interests you. But, you don’t know what part of the business might be profitable. You don’t know what part of the business people are looking for information. One of the things it’s important for us to remember in this industry is, we can have the best information in the whole world, but if nobody is looking for that information, you’ll never sell any of it.

I want you to just imagine that you’ve created a brand new recipe, for a new salad. But, it’s absolutely disgusting, and nobody would ever want to eat it, nobody would want to serve it. You could make that recipe, and you could put it online. You could make pictures of it. You could put a price on it. It may be a phenomenal recipe. But, nobody wants it. Because it tastes bad. Nobody is going to be looking for it online. So, you won’t have any buyers.

When you’re in a position where you say. I have a particular interest. I want to be able to help people. I know there’s people out there who need help, but I don’t know exactly what they need help with. That’s what we’re kind of talking about right here. You have an interest, and you want to dig deeper.

There’s another branch here. That is, you may be in this boat as you’re listening, you’ve got this idea that you want to get involved online, and all you want to do is make money. You don’t care what niche that you get involved in. All you want to do is make money.

I would submit to you, that until you develop an interest. You’ll probably never make money.

Here’s the thing, we hear a success story. You hear them on the radio, or the TV, an infomercial success story, every so often. Somebody will say, “Oh, all I wanted to do was to make money. And, I found a friend who was making money in a particular niche. And I just copied what he did, and oh, I’m making money too.”

The problem is, that’s a rare occurrence. Like, maybe one in a million, or one in two million.

The question is, you’re building your business right now. Do you want to take a one in a million shot? That you MIGHT be able to do something that will make you a full-time income. That might do really, really well. Or, do you want to be a part of a one in two shot, or one in three shot that you can build something solid?

The thing is, if you’re going into the business just for the sake and the purpose of making money. With NO outside interest at all. That’s exactly what I believe you have. You’ve got a one in a million, or one in two million shot.

Unless you’re willing to stake your family’s future, the other 999,999 slots on FAILURE. I think a lot of times when people hear odds like that, they’re like “Hey, one person did it! So, I can do it”. Hey, you’re right, you can do it.

But, if 999,999 other people failed, in order for that ONE person to succeed. What we’re really talking about is a 99.9999% failure rate.

Is that what you want?

My guess is, it’s not.

In order for you to choose a niche where you’re going to make money … I believe … you’ve got to start with some interests.

Throw the money aside … forget about the money … find places online where people have needs, real needs. Then work on filling those needs. As you’re filling those needs, you can then look for pockets of needs where people are willing to pay money.

Because if people are willing to pay money, and there’s a lot of people that have that need, then you can make good money selling in that particular arena.

But, if you just start from a position of making money, the odds are very, very slim.

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