You can use simple email surveys to dig deeply into the problems your subscribers are having. Why would you do that?
You create a product that solves their problem. Then create one to solve the next problem. And the next. And so on – and you have built a business that sells because you’re solving people’s problems.
Send an email asking simple questions, and write back to the people who respond. Ask them something a little deeper – like “why do you think you have a problem with that?” or “what’s the hardest thing about overcoming the problem.”
You’re digging deeper. Some people won’t give a good response. They’ll say it’s not that bad. Don’t worry about that. Some people might say “I’ve been having trouble finding an answer to this problem.”
What does that tell you? There may be competition online in this niche, or this particular sub-niche, but they’re not going a good job of marketing because the person who just gave you their name and e-mail address doesn’t know they exist, or they would have bought their training and left you alone. They’d have gotten the other guy’s product.
You have an opportunity in this market.
Pulling Out the Best Product Ideas
Now take a look at those responses – most people will just write a few words. Some people will write a sentence or two. Some people will write you a book.
The ones that write you a book, are the ones that really need help. NOW!
They’re the ones that have real problems, they tend to be in that difficult category, and if you read their responses, they’ll tell you almost everything you need to know to create your first training program and sell it. You’ve discovered the unmet needs in the marketplace.
Getting Qualified Subscribers to Your Email Survey
That is the recommended way to get this information. You can get subscribers on your list using Facebook ads or AdWords ads. You’ll have it in a few days by running ads to your landing page.
If you’re low budget and you’re willing to spend time instead of money, you can do this: write articles, or blog posts, or forum posts, on your topic, and then at the end of the article, blog post, forum post, you have a call to action that says “Download a free cheat sheet” on this particular topic. Then they’re sent to the same landing page and get that same initial question email.
That method takes time because you go and write, 1, 2, 3 or whatever articles a day, and each article is only going to get you 1 or 2 people to fill out the information. So it’s going to take you 90 – 100 – 200 days to get enough information to feel like you’ve got something. Maybe you just do everything just right, and you’re fast and you pick the right niche the first time maybe 30 days.
But, Google AdWords or Facebook ads will give you the answer in 3, 4, or 5 days. In exchange for an investment (at the time of this writing, Facebook is probably lower).
Regardless of which method you choose, once you have the subscribers they’ll tell you exactly what products you need to create, so you’ll get a return on your investment and build a business that lasts.