Why a Blueprint is Critical for Internet Marketing Success

by Kristen Burgess
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I’m going to teach you how to create a personal blueprint – and how to follow it.

A blueprint is critical to your business. A blueprint is crucial. A blueprint gives you something that you can wake up to every single morning…

…You simply pull out that blueprint, you look at what’s on the blueprint, and you can ask yourself the simple question:

“What’s the very next thing I need to do to achieve my blueprint?”

You can think of a blueprint as being very much like an architect’s blueprint.  Let’s say that you’re building a house.

You’re going to build a house, and the blueprint shows where the foundation is.  It shows where the front door is.  It shows where the back door is.  It shows where the windows are.  It shows where the roof is.  When your construction crew gets onto your property each day, they pull out the blueprint and take a look at the progress so far.  They see that the foundation has been laid and the walls are up.  They compare that to the blueprint, and know that today they’re going to put windows in.  So they work on windows, and tomorrow when they come in they do the same thing.  They look at the property.  They see there’s a foundation.  They see the walls.  Now they see the windows.  Then they look at the blueprint and realize, they need doors!  Doors are next.  Maybe we don’t finish the doors today, so tomorrow we come back and we look at the property: we see a foundation, we see walls, we see windows, and we see half of the doors.  We look at our blueprint and we realize we need all of the doors.  Today, we finish the doors!

We could continue to go on with this, but I think that you get the idea.  The blueprint, when it’s compared with your current progress, will always tell you what the next step is.

Let me tell you one of the reasons that so many people struggle with internet marketing.

Now, obviously, there is an awful lot of misinformation out there in the world.  It’s just amazing how many people are creating videos every day, millions of videos being created by people who’ve probably never done what they’re trying to teach you how to do!  They do it, they show you, and maybe the technique works in a vacuum, but it doesn’t really work in a business.  That’s one big problem in internet marketing.

But the bigger problem is this: about 99% of the people that are trying to build their online business don’t have a blueprint.  They wake up in the morning and they say “Well, this is what I have in my business, but I don’t know what to do next.”  So since they don’t know what to do next, they go to the default thing in your life, which is your email box!

“I don’t know what to do next, so I’ll read email.  Going to get the emails out of the way.”

So you open up your email box.  There are 57 emails in there telling you what the next step is.  Of course, every email is a different next step! If you read them all now, you’re totally confused.

Maybe you decide to go somewhere else.  “Maybe I’ll spend some time in YouTube, maybe that will tell me what my next step is.”  But in reality, if you had a blueprint to look at, well, you would just know what that next step is!

That’s why I’m going to show you how to create a blueprint – so that you’re able to look at that blueprint every single morning.  You’ll know exactly what needs to happen next.

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