Archives / 61 post/s found

A Summary of the Funnel Model

by Kristen Burgess
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Now what I want to do is just take this then to the next level. You might be thinking, “well, I put the first 100 subscribers through here, am I going to get this kind of revenue?” Of course not. Why? Because, emails have not been optimized yet.  You’re going to have some emails in there that perform really poorly.  You’re going to have emails that perform really well. Of course you won’t do that well on your conversion rates.  You’re going to need run 1k visits to a particular sales page, and run optimization on it.  Test the headlines, […]

Why Most Marketers Fail Month After Month

by Kristen Burgess
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Sometimes I do things in my business that I don’t even realize that I’m doing.  If I don’t realize I’m doing it, it’s very difficult to teach it.  I don’t even know I’m doing it.  One of the things that I think is very clear in my business is the funnel process.  But it’s something that most people don’t really do. Most people don’t have a really clear understanding of it – and I don’t teach on it because I don’t think of it as being something that’s just so critically important.  Yet, it’s something that I do on a […]

Implementing Your Blueprint

by Kristen Burgess
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Let’s talk about something that’s critical to the implementation of your blueprint. If you really use this blueprint process, if you write it out… …in fact if you use the sample blueprint I gave you just as a sample, you’ll have a fully operational business 1 year from now almost without fail. In fact, if you’ll notice, within the first month you’ll have a product to sell, you’ll have a coaching program, if you do 30 minutes of daily content you’ll have 10 hours of content either on your website, or for sale. You’ll have 20 emails written, and you’ll […]

More Blueprint Examples

by Kristen Burgess
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Let’s say that I wake up today and I have a brainstorm that I want to create a new website.  And in 90 days I want that website to have 90 articles on it.  I want it to have 2 products to sell.  And I want it to have a coaching program.  I can create a 90-day blueprint for this. What would that look like? It would look like 1 article per day. It would look like 1 step per day in the product creation process. And it would like 1 step per day in the coaching process. That’s it!  […]

The Daily Blueprint Checklist

by Kristen Burgess
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Let’s look at our 12-month blueprint now. We have 5 tracks: We have a product track A coaching track 30 minute daily content track Daily email track And a subscriber track When you wake up every single morning, you just go down this track. Ask yourself: What do I need to do for product creation today?  Ah, I need to record for an hour. Track 2 – what do I need to do for coaching today?  Oh, I need to talk with one prospect. Track 3 – daily content, 30 minutes, what do I need to do?  Oh, 30 minutes […]

A Blueprint for Getting Subscribers

by Kristen Burgess
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Without getting into 10 hours’ worth of training, which is normally what it takes to teach folks how to do this whole thing of making subscribers happen, the first step is you create some kind of really enticing give-away that you can exchange for people’s name and email so that you can mail them.  That’s generally the 1st step.  You can write that, you can record that, you can audio record it, you can video record it, whatever you want to do. That’s step 1. Step 2 is to create some kind of an opt-in page where they can give […]

Blueprint for an Ultra-Productive Day

by Kristen Burgess
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So if you’re drawing this out, you have 2 tracks.  You have a sheet of paper with 2 tracks.  Left hand side of the paper you have the numbers 1, 2, 3, 4, 5 drawn out.  The first track says products.  1 every other month. The way that this works is, for example on this 1st track… …Every day when you wake up in the morning, you look at the 1st track and you say, “what’s the next step in my product creation?” You look at your blueprint and you say, “I’ve already researched. I’ve already outlined. What’s the next […]

Planning Out Each Track in Your Blueprint

by Kristen Burgess
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Now for this track, we’re going to break this track down into segments. The 1st segment is going to be the 1st product. So what are the steps necessary for the 1st product? Now I’m going to just give you a quick review of what these steps are, but this is not for the purpose of teaching you, it’s for the purpose of building this blueprint. If you were building a house and you had the blueprint and it said to run electrical wire here to this plug, and this plug, and this plug. But today you’re a 1-man or […]

The 10k a Month Blueprint

by Kristen Burgess
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I want us to look at what it is going to take to be at $10k a month. You may need 5 products that you sell for $97 to $497 each.  One coaching program of payments of $97 to $197 per month.  30 minutes of daily content.  1 daily email.  And some number of subscribers. We want to get to 10k a month following the full blueprint.  You’re probably going to need about 4k to 5k subscribers.  You can do it on less.  If you had more then you wouldn’t have to work so hard. These are the pieces that […]

Follow a Proven Model Within Your Blueprint

by Kristen Burgess
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For the sample blueprint I’m teaching you today, I’m just going to use industry average numbers.  I’ve discovered these tend to work pretty well.  I’m going to build a $10k a month blueprint.  I’m going to build it assuming you follow the model that I teach you.  My full model… My full model includes having an expert presence online.  My full model includes generating 30 minutes of daily content each day.  My full model includes sending a rational, exciting, interesting email to your list each day.  My full model includes communicating with your subscribers to find out exactly what they […]