Archives / 4 post/s found

How to Move Customers Through Pricing Levels in Your Funnel

by Kristen Burgess
in
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Here’s the thing you need to know about pricing: you can go higher, you can go lower. I have found in many niches certain price points work very, very, very well. In the past I found that if you started out with a product that had a price of much less than $100, you tended to attract people into your buyers circle who were more financially challenged and less likely to move to higher and higher products. I found that the $100 entry price point, for an entry product, weeded out a lot of those individuals. Today, that’s not true […]

Building an Expectation of Worth

by Kristen Burgess
in
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There are two additional elements that you need to have in your campaign. The first element is creating an expectation of worth. There are a few different ways that you can do this without selling your prospect. For example, let’s say that you want to create an expectation of a worth of $200 per hour. Our goal is to create an expectation of $200 an hour value in our coaching without selling them because if we try to sell this while establishing credibility then they’re going to push away. We can establish our credibility a lot stronger if we don’t […]

Increase Profits by Offering Multiple Payments

by Kristen Burgess
in
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Sometimes a customer will be very interested in your higher-ticket products, but they won’t be able to pay for them up front. You can use a couple of multi-payment options to help them afford and benefit from your product right now, while still giving you the income you want to make from your product. Offering Your Course in Multiple Parts The first option is to offer half the product for half the price. This is a really simple concept. If your online course has 10 lessons, they get the first 5. And, if they purchase it, they will get offered […]

Tactics to Quickly Take Your Income to the Next Level

by Kristen Burgess
in
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Do you need to take your online income to the next level? These are real-world tactics I’ve used to write compelling sales letters and boost my own conversion rates. I’ve gotten to the point where I’m able to create a product and I’m able to quickly write a sales letter. Why am I able to so quickly write a sales letter? It’s because I’ve written so many of them and I’ve realized there’s some commonality. The sales letter’s really easy: Ask some questions to find out if people have a need, then tell them I’ve come up with the solution. […]